Prologue

Our storyline celebrates the incredible ‘richness and diversity’ of Netflix as an international brand fused with the India’s enriching culture. In the era of globalization, India remains a land of ‘amazing contrasts’ offering a mixture of both high tech brilliance and archaic splendour.

Our concept encompasses the formation of distinct themes, which are representative of Indian culture, and thereby staging them within a contemporary spatial context. Our aim is to form a whimsical journey reminding the end-users of the rich and multi-layered culture that thrives within this truly global destination.

Our strategy addresses how our past informs our future by forming a visual tapestry balanced within three-dimensional space. The aim is to form destinations that offer a sense of affinity, entice the multi-generational workforce to build on autonomy, enhance social networks and underpin Netflix’s global culture.