Titan is Tata’s largest consumer goods company with more than 2,000 stores in over 30 countries. Its new Bangalore headquarters celebrates its unique business model and community focus. Titan’s vision was to develop a dedicated place to support the expansion of its product ranges and support business growth. The new workplace elevates experiences, nurtures culture and creates a sense of belonging.

Project highlights

1. Creating elevating experiences to nurture culture while fostering warmth, energy, and sense of belonging.
2. A network of collaborative work settings enables easy access to functional spaces that support the workday.
3. Embracing sustainable design to reduce the project’s carbon footprint.

Supporting Titan’s focus on people, the site is planned as a ‘mini-city’ with world-class facilities. Offsetting its relocation from Bangalore’s Central Business District, the space features a gym, cafeteria, crèche and more. Blurring the lines between hospitality and work, it encourages innovation through its ‘flat hierarchy’ and flexible working opportunities.

We brought Titan’s vision to life by hosting interactive workshops, interviews, focus group activities and design discussions. Corporate values played a significant role in determining the design language for the new campus, including:

• Total Customer Orientation
• Employee Appreciation
• Performance Culture & Teamwork
• Creativity & Innovation
• Passion for Excellence and Corporate Citizenship.

Ramesh Subramaniam, Director for International Design, shares, “We took Titan’s six business values and translated them into something tangible, forming the basis of the design language. In this case, the defined form of a hexagon. This became the representative element connecting various spaces to connect the architecture with the collaborative workspaces within.”

Entry spaces are designed using a natural palate of materials for a seamless transition into the reception area. An eclectic mix of materials and textures in meeting rooms, training spaces and the innovation centre bring a welcome energy to the space. Translating the language of the surrounding landscape, the café creates a warm experience with colourful highlights.

Workspaces are defined by a hexagonal lighting feature, a subtle reminder of the company’s values. An exposed high ceiling creates strong connections with the verandahs and outdoor environment.

Enclosed areas such as meeting rooms, quiet rooms and cabins are designed as islands in a sea of work settings. Timber is used within these zones to add texture and warmth, while colourful, natural materials define departments.